Monday, August 07, 2006

Why Ask Why? (Project Sketches)


I was recently contacted by Greg Humphrey, the Regional Art Director of Sears, for some drawings as part of an upcoming ad campaign. As part of their merger with K-Mart, the company is kickstarting a new clothing line titled "Why Ask Why?" The premise is that it's aimed toward the meterosexual and will feature, basically, women's fashions for men. I've worked up some rough thumbnail sketches that I've taken the liberty of posting here. As Greg has explained to me, WAW? is something that has already been previewed on both coasts and promises to be the "fashion hit" for the 2007 Spring line. Until then, have a look at my sketches and be sure and click on each one to get a better view. Enjoy!

4 Comments:

Anonymous Anonymous said...

There was an article in the KC Star this morning telling us all that the new look is going to be the Manly Man! Though I realize that SEARS/K-Mart is The fashion leader, you might want to throw an ammo belt around one of these guys, just to cover all bases.

07 August, 2006  
Blogger mwt. said...

Thanks for the heads up, Anonymous. Only time will tell.

07 August, 2006  
Anonymous Anonymous said...

You're so full of it.

Frasier

07 August, 2006  
Anonymous Anonymous said...

Make this into an email and send it around?

08 August, 2006  

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