Why Ask Why? (Project Sketches)

I was recently contacted by Greg Humphrey, the Regional Art Director of Sears, for some drawings as part of an upcoming ad campaign. As part of their merger with K-Mart, the company is kickstarting a new clothing line titled "Why Ask Why?" The premise is that it's aimed toward the meterosexual and will feature, basically, women's fashions for men. I've worked up some rough thumbnail sketches that I've taken the liberty of posting here. As Greg has explained to me, WAW? is something that has already been previewed on both coasts and promises to be the "fashion hit" for the 2007 Spring line. Until then, have a look at my sketches and be sure and click on each one to get a better view. Enjoy!